Detailed Video Analysis (Abbie)

Video Analysis: Never Shout Never:

The technical aspect of this video is quite ambitious, for cinematography it is only using roughly about two camera angles which is close up and extreme close up of the lead singer Christofer but instead of his face, he is upside down which is when the mise en scene comes in because he uses props such as a top hat and created a character with it, so when he singing upside down it looks like the characters are singing. He also cuts to the Ukulele playing to add some consistency to the video to keep the interest.

For editing there was a lot of editing, such as when the song hits the highest point and the effects change. The effects used were black and white, film grain and dividing the screen into four and sixteen parts which gives the video some interest to keep the audience attention.

The music video shows that it is indie rock because the video itself is very individual and when it changes to a close up it shows the singers clothing which is an odd design shorts and the singer also has hand tattoos of an anchor which can be included in the indie clothing design. The singer has dressed himself to his music which can bring a similar fan base in. The video contains individual characters which they've made out of paper and it looks like they're singing but it's actually the singer from the band upside down.

The lyrics in the video are represented with the visual effect as it is the singer that is singing it but he is dressed up as different characters, which are illustrative video of different images. The music and images again work together like the convention of indie rock would normally use as the illustrative video images and works with the beats such as in the video at 1.30, you see the lead singer banging two rocks together to the beat of the music following through with the convention.

The video itself it pretty much close up of the singers chin which goes with the conventions of a music video, which the video developed a motif of repeating five to six video clips to play through out the sequence, which is seen as a visual style and motifs are often used through out the band Nevershoutnever videos.

You often find that there is a reference of notion to look, such as the reoccurring characters which you want to look as as they change from male to female characters.

By Abbie Smith