The typical features of an advert
usually contain:
·
The name of the artists in a prominent
position of the advert.
·
The cover and the name of the album.
·
The picture of the artists.
·
The place people could buy it, such as
the websites and shop.
The
magazine advert I looked at is The Coral - Butterfly House. The image
used in this advert is a black and red photo of the band members in a
place where have some trees with some small leafs on.
For the text on the advert, a Gothic
fonts is
used which created a mysterious atmosphere to the poster that suit the
image of
the band. The fonts looks butterfly effect which could represent the
name of the album 'BUTTERFLY HOUSE'. The color of the text is white that
is in sharp contrast to the
poster that could attract audiences’ eyes. The name of the band is
showing in
the biggest size on the upper left corner of the poster that audience
could easily
know the singer, the name of the album, relate date and the type of
product
that audience could buy (CD/2CD/VINYL/DY) are in middle of the left hand
side
of the poster in a smaller size which keep the audience interest. The
live time
of the band, the website of the band and the HMV logo also showed in the
poster
in the smallest size at the bottom that gave the news of the band fans
that
where they could go to listen the music and the way they could buy the
album. The
text is sanding out the style of the band that they are cool and also
professional.
The
color and the design of this advert sanding massages to the audience,
so the audience could easily know that this is an indie rock band
advert. The selling point not just the band, it is the music that they
made because the cover didn't use the image of the band, and the photo
of the band on the advert is not very out standing. Compere to some pop
star advert, such as Katy Parry, her album 'Part Of Me', the magazine
advert is in bright color, using the image of Katy Parry's face and also
used on the cover of the album because she is the selling point of the
album.
The
image of the new album ‘Butterfly House’ is
showed in the right hand side of the poster. The cover of the album is
full of
different colors of signs, such as the skeleton and flowers which looks
like a mount of different colors butterfly which is related to the name
of the album. This shows a
typical indie band album that is creative and in artistic that usually
not contain
the photo of the band. And the image of the album also could help people
easily
find the album in the shop or on line.
Over all, from this poster I learned that the
color of the text of the poster could be in a strong contrast so that we could
attract audience. And also we need to chose the fonts and the size of the text
that we going to put on. But I think this poster is not a great one, the reason
is that this poster contain too many text which made this poster lose the heart
of what the band trying to tell the audience, such as the live time of the
band, if audience really interested in, they could go on line to search the information.
This poster is not creative, the image didn’t show many effect, we could do
better on it. More creative, more attractive!
By Serena Chu
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