Dear Moderator, welcome to my G324 A2 Media Studies blog. Navigate through my blog using the links above and follow the process of the construction of our joint music video project, including the construction of the video itself and all the peripheries (Digipak, Advert etc.). This project was completed in collaboration with Abbie Smith, Serena Chu, Thomas Beckensall and myself, and we hope you enjoy reading about the process as much as we enjoyed constructing it.
Georgia
Monday, 25 February 2013
Evaluation Q1
The following documents are the scripts for the video.
Narratives from Serena Chu
Mise en scene from Serena Chu
Editing from Serena Chu
Camera shot from Serena Chu
Genre from Serena Chu
By Serena Chu
Thursday, 7 February 2013
Inspirational Videos
We were inspired by Christina Perri "A Thousand Years" because of her candle scenes where it shows her holding a candle and surrounded by hundreds of candles. I liked this because it went with the song lyrics 'They have all been blown out'. It was also a nice touch to add in the dark room, because of the lyrics 'You've left me in the dark', they melted quite quickly because they were tea lights but overall I liked how they were portrayed during that scene in our music video.
For the dress, we wanted a victorian like theme but were not sure what dress to use, Within Temptation song Frozen portrayed a very formal dress which we liked very much so we tried to find a dress similar such as the collar of the dress in Frozen is similar to our dress in our music video. It went with our theme and we're glad that we could find a dress so alike.
For this inspiration we went to the source of our song, with is 'Cosmic love'. We really liked this camera angle of how she is surrounded by lights while singing on the beat so we decided to do something similar but we got a side view instead because it looked better with the lights reflecting onto her rather than under her.
By Abbie Smith
Draft Advert 2 (Thomas)
This is one of the first advert drafts I have tried to do. Below is the two images I over layered.
This the image I started with, I used this to stay with the concept of the song Cosmic Love.
I then put the image of Bronte in front of the cosmos image.
Draft Advert (Thomas)
This is the comet I made from scratch using Photoshop's paint and smudge tools.
I then got the picture of the comet I made and placed it under the image of Bronte and turned down the opacity of the top image. This made it look like the comet was going into her heart.
This is with the writing and titles added, to finish off the advert I put the white border around the main image to. I unintentionally spelt 'Album' wrong on the draft, I know not to make spelling mistakes like this on the final advert.
By Thomas Beckensall
Final Music Video
This is the second final video for our music sequence of Florence and the Machine - Cosmic love, the narrative is of a couple on there wedding day, the female persona is tired of being stuck in an small framed space. eventually she's had enough of being a painting and decides to break free leaving her husband confused at her sudden departure. She finds herself in the museum where she explores vicariously as if she was human, passing against the houses she finds some candles and begins to light the dark world which is the realistic look on life when she escaped from her optimistic lifestyle.
We changed some of the ratio on the clips in the frame sequence, dance
sequence and during the reverse sequence. This is because the changing
ratio was quite noticeable and so we decided to adjust the distort and
adjusted the ration to -12.5 to every clip so that they all match. Some
of the dance clips we lowered so that they wouldn't jump out. We also
decided to leave the 'step out' movement as it is, simply because it's a
lot smoother than previously. I also added more of the boat clips in as
well as transitions in between this sequence and the sequence of the
painting. I took some of the candle overlays off during the end of the
video simply because it looked better and finally I added more jump cuts
during the walking scene so when it jumped, it would hit the beat of
the drums in the song.
By Abbie Smith
Digipak Images
Bronte 1 (Abbie)
This photo shoot was took for the cover
of our digipak. This is a high angle photo shoot which has her face in
that could show her star image.
Bronte 2 (Thomas)
We used the frame as the brand identity
in the narrative of our music video. We also decided continue this
identity in our digipak.
The theme that this photo shoot represent is
she want to escape from her present
situation. At the present, the frame expressed Bronte is imprisoned by
her life. What in the frame is not her real feelings. She standing on
her tiptoe suggested that she is worried about herself that if she could
get out off this situation or not.
Candles (Serena)
The theme that this photo shoot try to
represent is the hope of the love. The candles are light in the dark but
weak what just like the hope and the love that need to be protect.
Which these could link back to our song 'Cosmic Love' and the story of
our music video, that Bronte trying to escape from the life or I could
say love she doesn't want, candles just like her hope, light in the dark
and infuse her with courage. We also used candles as a props in our
music video, which could link the digipak and the music video together.
Images from Internet:
Barcode
Dise compact logo
Advisory logo
DVD VIDEO sign
Scan Code
Copyright logo
Digipak Template
By Serena Chu
Digipak (Back)
Photo shoot of Candles
The reason I used Candle as the image is that I think candles could represent the name of the song 'Cosmic Love'. Candles are like stars, they are light in the dark, even the lights are tiny, it could light up a hope and warm a heart. Also, candles could add a gothic atmosphere.
First, I created a black layer, than pasted photo in.
The
reason I chose black back ground with the candles is I think this
combination could represent the name of the song 'Cosmic Love', glisten
in the dark.
Add the'Copyright' on.
Re-set those labels and added the song
list. The font I used was 'Arial'. I looked back to Florence's digipak.
The font she used on the song list was a fancy font which was not as
ceremonial as 'Arial'. After discusion with our group, we decided change
the font to a florence's style.
I found this font on internet what I
think it could represent florence's style. I downloaded and installed
it, tried it on my image.
This is how it looks like after the font
changed. I changed font to what we think it looks better and it also
could represent a gothic atmosphere. We all agreed use this font as the
final font that we are using it on both song list and the name of the
album.
Final product.
What I have learned during this production:1. The first thing I have learned was how to control the lighting when I take pictures. I wanted a picture of candles lighten up in the dark and it has a focus effect on. It was a dark afternoon when I took those photo shoots, I went home and lighten candles in the kitchen for safety. I was lucky that day was dark very early, when I was in the kitchen, I didn't turn the lights up, I placed and lighted those candles on a black board. I used my camera which is a compact system camera, I tried to make the photo has some focus effect. I was surprised when I put those photo on computer, it was almost the picture I wanted!!
2. I started using Photoshop to editing a
photo which I could say this was the first time that I used it properly
and by myself, it was the first step. By using Photoshop, I replaced
the image of candles in a black back ground layers as my digipak design
planning. Then I added some more sequences what a official digipak
contains.
3. For a better result, the font I used
was founded on line. I have been to different websites, by looking
through the fonts on the web, I chose and downloaded few of those font
that I thought will suit my digipak. I installed those font and tried
it, then I chose the one I think it was the best.
4. I also learned what a good digipak
back should contain: copyright, production company name and scan code
etc. By tidy up those sections, I have improved the skills of how to
make a page looks comfortable by using the Photoshop.
By Serena Chu
Digipak (Inside)
Inspirational Image
I found this image when I was on a
social web. Before I saw this image, I was going to create a cosmic
effect image what could relate to the name of our album 'Cosmic Love'.
After I saw this image with this creative effect on, I was thinking
combine both effects (cosmic effect and this effect). By the research of
the tutorial of those two effect, I tried those tutorial with my
photoshop skills, I realised that is not realistic for me to archive
that stage at the moment. To solve this problem, I used some part of the
tutorial of the effect.
From amount of our photo shoot we chose this one as the image what we are going to use inside the digipak. This image could represent a elegant star image from her costume, expression and body language.
So this is how it looks like.
I used a online photo edit web called
'Meituxiuxiu' which is a Chinese web. This website is like a easy
photoshop for the people who want to edit their photo, people could use
it to edit their photo. By using this, I lighten the image that I
already have, then I add some stars effect on, because I think this
could represent the cosmic.
 |
For the middle of the inside of the digipak, where the disc are, I also used that image with no moon, no clouds and no Bronte on.
The color I used in the design of the digipak are in sharp contrast. The reason of this is I want to create a digipak that when people open it, they will surprised.
What I have learned:
Related Links:
Meituxiuxiu: http://xiuxiu.web.meitu.com/main.html?menu1=puzzle
By Serena Chu
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